Born from rhythms of Mediterranean living
Anayena blends skincare, nutrition and wellness rituals to reveal your glow, inside and out. Because we believe beauty isn’t something you chase, it’s something you uncover. Rooted in the slow, sun‑drenched rhythms of the Mediterranean and refined by modern nutritional and behavioural science, we see beauty and radiance as an inter-connected cycle. It begins within; in your energy, your nourishment, your rest and shows in the way your skin glows, your body moves, and your spirit feels at ease.
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/ Our Founder’s Story
from beauty insider to glow creator
Anayena was founded by Aliki Zachariadis, who spent years in the beauty industry seeing every new “miracle” trend come and go. But over time, she realised something deeper: the most luminous skin and the deepest confidence don’t come from a product. They come from within; from what you eat, how you sleep, how you manage your stress and hormones.
Like many women entering their 40s, Aliki found herself in a moment of transition; a shift that deepened after becoming a mother of three. Her skin changed (pigmentation, hormonal acne...) and it no longer responded to what used to work. Her energy shifted. Her priorities changed. And what she craved for was not another anti-ageing promise, but a way to care for herself holistically, that felt nourishing, intelligent, and aligned with this new stage of life.
She wasn’t alone. All around her, she saw women at their most self-aware, who weren’t trying to rewind the clock but were ready to live boldly now, with tools that truly met their changing bodies and evolving needs.
With roots in a Greek Cypriot family and summers spent immersed in Mediterranean rhythms, Aliki grew up in a culture where beauty and radiant skin were shaped as much by grilled fish and olive oil as it was by creams and serums. Where rest, laughter, movement, and sunshine were essential parts of the glow.
She created The Anayena Cycle Method in partnership with a leading nutritionist and psychologist — a holistic lifestyle reset that restores your glow, rebalances your gut and hormones, and builds habits that last. It brings together Mediterranean-inspired living and cutting-edge science to support women through the changes of perimenopause and beyond.
"Beyond skincare, beyond nutrition, Anayena is a movement to help women live, feel, and glow in rhythm with their bodies."
/ Our method
The science‑backed reset for skin and soul
Our signature reset is designed to restore your glow from the inside out. Blending Mediterranean‑inspired nutrition, hormone‑supportive habits, sleep rituals, and emotional wellbeing, the Anayena Cycle Method is a practical, science‑backed plan that works with your body, not against it.
You’ll learn to create your perfect beauty plate, choose targeted boosters for your unique needs, and build easy rituals that last. It’s a 4-month reset you can return to whenever life feels out of sync — a toolkit for radiant skin, balanced energy, and confidence that lingers long after the plan ends.
/ what we stand for
Beauty with Purpose
We believe in ageing fearlessly, not fighting age.
In nourishing, not restricting.
In beauty as vitality, not perfection.
In science that empowers and rituals that restore.
We believe beauty is more than skin deep. Rooted in a Mediterranean lifestyle where the sun is both a source of vitality and a risk, we’re deeply committed to skin health and protection.
For founder Aliki, this mission carries personal meaning. After losing her father to skin cancer, she became deeply aware of how fragile and precious our relationship with the sun can be. That experience shaped Anayena’s commitment to skin health, awareness, and prevention. A portion of our profit supports the British Skin Foundation, funding vital research into skin cancer prevention and treatment.