Beauty in Rhythm
Mediterranean rituals. Modern science
Born from rhythms of Mediterranean living, Anayena blends skincare, nutrition and wellness rituals to reveal your glow, inside and out.
Because we believe beauty isn’t something you chase—it’s something you uncover. Rooted in the slow, sun‑drenched rhythms of the Mediterranean and refined by modern nutritional and behavioural science, we see radiance as a living cycle. It begins within — in your energy, your nourishment, your rest — and shows in the way your skin glows, your body moves, and your spirit feels at ease.
Our Method
The science‑backed reset for skin and soul
Our signature reset is designed to restore your glow from the inside out.
Blending Mediterranean‑inspired nutrition, hormone‑supportive habits, sleep rituals, and emotional wellbeing, the Anayena Cycle Method is a practical, science‑backed plan that works with your body, not against it.
You’ll learn to create your perfect beauty plate, choose targeted boosters for your unique needs, and build easy rituals that last. It’s a 4-month reset you can return to whenever life feels out of sync — a toolkit for radiant skin, balanced energy, and confidence that lingers long after the plan ends.
What We Stand For
Beauty with Purpose
We believe in ageing fearlessly, not fighting age.
In nourishing, not restricting.
In beauty as vitality, not perfection.
In science that empowers and rituals that restore.
We also believe beauty comes with responsibility. That’s why we proudly support the British Skin Foundation, donating a portion of our profit to fund skin cancer research and prevention — because radiant skin is healthy skin.
Our Founder’s Story
From Beauty Insider to Glow Creator
Anayena was founded by Aliki Zachariadis, who spent over 15 years in the beauty industry, working with global brands and seeing every new “miracle” trend come and go. But over time, she realised something deeper: the most luminous skin — and the deepest confidence — don’t come from a product. They come from within.
Like many women entering their 40s, Aliki found herself in a moment of transition — a shift that deepened after becoming a mother of three. Her skin no longer responded to what used to work. Her energy shifted. Her priorities changed. And what she craved was not another anti-ageing promise, but a way to care for herself holistically, that felt nourishing, intelligent, and aligned with this new stage of life.
She wasn’t alone. All around her, she saw women at their most self-aware — yet still underserved by an industry that either spoke to Gen Z or 60+. These women weren’t trying to rewind the clock. They were ready to live boldly now, with tools that truly met their changing bodies and evolving needs.
With roots in a Greek Cypriot family and summers spent immersed in Mediterranean rhythms, Aliki grew up in a culture where beauty wasn’t something you chased — it was something you lived. Where radiant skin was shaped as much by grilled fish and olive oil as it was by serums. Where rest, laughter, movement, and sunshine were essential parts of the glow.
She created The Anayena Cycle Method in partnership with a leading nutritionist and psychologist — a holistic lifestyle reset that restores your glow, rebalances your gut and hormones, and builds habits that last. It brings together Mediterranean-inspired living and cutting-edge science to support women through the changes of perimenopause and beyond.